Alberto Bichi is the Executive Director of the European Platform for Sport Innovation (EPSI) since 2010, leading a European membership network focused on innovation in sport, physical activity, health and leisure. He coordinates EU research and innovation projects aligned with EPSI’s strategic agenda and collaborates with multiple European technology platforms and regional sport innovation initiatives such as ClusSport. Previously, he served for over 17 years as Secretary General of the Federation of the European Sporting Goods Industry (FESI), strengthening its role as the leading voice of the European sporting goods sector. His career also includes experience at the European Commission, the Foreign Trade Association (FTA), and senior government affairs roles representing the German and Danish footwear industries at the EU level.