Juan serves as Director of the GSIC Powered by Microsoft Testing Lab, leading a pioneering center that evaluates advanced technologies for the sport and health industry worldwide, attracts international tech companies and helps the local ecosystem (federations, clubs, startups and ISVs…) with knowledge transfer in the sports / entrepreneurial landscape and business development opportunities - Internationalize local companies with global go-to-market activities He works with sports organizations (from tier 1 to regional federations) in open innovation programs, bridging the gap between the sports industry and technology. Previously, he spent nearly ten years driving LALIGA’s and Spanish clubs strategic expansion as Delegate in key markets across Northern Europe and the Middle East, overseeing commercial, BD, marketing, digital, PR, CSR, institutional and audiovisual strategies and projects. He founded and co-chairs the sports investment committee at EBAN (European Business Angel Network) and has assessed or advised hundreds of start-ups as a mentor and jury member. He served in boards in Norway and Denmark of ecosystem hubs and VCs, also as an expert in health tech at Conrad Challenge by Houston Space Center. A published researcher with Harvard Business School (LALIGA case study), and having served as a mentor in Techstars US SportsTech Accelerator, Juan brings a global expertise; bridging global sports organizations, investors, and sports tech companies. Featured in Forbes, BBC, ElPaís, Europapress, beIN Sports among others. Awarded executive (First Nova 111 list in Spain in Telcom, Media and entertainment.